A new context for business development
Over the past 70 years we have gone from being a small world on a big planet, to becoming a big world on a small planet. On an aggregate level we are better off than ever before, with opportunities that past generations only could dream about. But at the same time, human action now affects basic functions of Planet Earth, and we are faced with a set of unprecedented sustainability challenges.
In the Anthropocene, environmental and social trends, as well as new tech, all follow exponential patterns. This creates a hyperconnected and ambiguous world that is changing more rapidly than ever before. Many business models that have been successful in the past are quickly becoming outdated in this new context.