A globalized and hyper-connected world on a small planet
Over the past 70 years we have gone from being a small world on a big planet to becoming a big world on a small planet. The economic and technological development that the world has seen over this period of time is truly mind-blowing, but it has also created a series severe social and environmental sustainability problems.
As long as we were still a small and predictable world on a big and stable planet, the effects of our global development trajectory were not yet felt, and conventional strategies for business development worked relatively well. But in the globalized, hyper-connected, and rapidly changing world we live in today, successful business development requires a fundamentally new set of strategies.